Cuatro Coffee
Cuatro Coffee | Case Study 2019
#copywriting
BALDORIA Branding Co.
Business + Brand Personality
About the Brand
Cuatro Coffee offers a variety of tasty flavours blended into high-quality coffee beverages. Located in the heart of Surrey, we are your neighbourhood coffee shop.
Cuatro Coffee was founded by a Surrey father’s great love for his family in 2014. Naming the cafe in honor of his four daughters, Cuatro Coffee specializes in serving quality coffee with tasty flavours. Unlike traditional cafes, Cuatro offers American-style sizes and flavoured syrups. However, nothing is overly sweet when it comes to our coffee. We pride in highlighting the coffee through rigorous tasting and quality control for our client’s elevated tastes and coffee needs.
Proposition Statement
A Quality Coffee Experience in the Heart of Surrey
Key Messaging
Get Quality and Variety for Your Coffee Needs.
Your Neighbourhood Coffee Shop.
A Variety of Tasty Flavours Blended Into High-Quality Coffee Beverages.
Your Community, Your Surrey.
Our Clients
Seniors (45-80+) | Majority of regular clients are seniors. They come either daily or 3-4 times a week. They usually stick to a particular drink or order.
Students / Teens | Cuatro Coffee is located near a couple of high schools, library and residential area. Some clients are university students that are looking for a quiet space to work or study.
Adults (25-45) | These clients may also be regulars that come occasionally to visit. They stop by for a coffee or treat, or stay with friends and family.
ATTITUDES, BELIEFS, INTERESTS:
A quality specialty coffee experience that is local and at a good price.
An alternative to McDonald’s, Tim Horton’s, Blenz Coffee, or Starbucks coffee / cafe experience.
Supporting local, family businesses in the Fleetwood, Guildford, Surrey area.
Serving Our Local Surrey Community
High-Quality Coffee
Our coffee beans used for our daily drip-coffee and specialty espresso drinks are Timbertrain. We deliver mid to dark roast drinks with occasional fruity roasts. Our drinks are prepared either hot, iced or frappe. We also offer dairy alternatives to accompany your specialty drink.
Tasty Flavors & Alternatives
Unlike traditional cafes, we can add a little sweetness of your choice into your drink with our variety of flavoured syrups. We even make our very own caramel in-house.
Our Loyalty Program
We love to treat our customers! Therefore our loyalty program rewards our clients a free specialty drink on their birthday, after their 10th coffee purchase and on their anniversary for becoming a member.
Skilled & Passionate Staff
Our staff is amazing! They are an extension of the Cuatro Coffee family. We train them with the skills and knowledge to prepare quality coffee in Surrey.
Community Events & Outreach
We are active in our community by providing a space for local events and outreach initiatives. Meetings with local representatives, police and groups take place at Cuatro. We even hold an summer concert nights every year to support local musicians and artists.
Creative & Visual Direction
Relaxed Rendezvous
Cuatro Coffee is a meeting spot for anyone looking for a relaxing place to get a cup of coffee. Our space is designed in a clean and modern style. So whether you come by a for a cup to-go or for an hour, we offer our space as a place to unwind, meet up with friends, spend the afternoon with family or a good book.
Brand Personality
Relaxed
Cool
Modern
Variety
Quality
Intended Impression
Friendly
Personable
Considerate
Neighbourly
Community
Check out the full Visual Identity & Branding project at: Cuatro Coffee