CLIENT

Umoja

Rebrand + Logo Design

BUSINESS CARD | BROCHURE | WEBSITE

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Needs

UMOJA Operation Compassion Society of British Columbia is a charitable organization formed in 2002 to work with newcomer immigrants and refugees living in Surrey, BC. Our society seeks to help promote unity, respect, and dignity among minority immigrants and refugees.

The target audience are new immigrants, new families and prospective sponsors. Therefore the new look developed for UMOJA is a combination of clean, colourful, playful and professional.

We wanted to update the UMOJA brand. The former brand looked a bit dated and cluttered. Although the brand is credible and known in the area, the brand needed to be aligned with their mission and experience.

Solution

The organization offers many programs to newcomers. With the copy focused and written simply, and the use of crafted graphics - the new brand is engaging and understandable. By designing a polished and current look using flat design graphics and cleaner font styles the rebrand displays a more credible and professional look.

The logo design was conceptualized by the client. They chose a simple and clean design that incorporates a globe graphic in the O of UMOJA. Moreover, two additional versions of the logo with the subline was designed - a vertical and horizontal version. Therefore, the client has options when applying the logo. 

 
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