Origin of a Designer

The story behind the brand



My name is Patricia Atienza.

I am a solopreneur from British Columbia, Canada. After years of experience as a freelance graphic and production designer, I developed a passion for brand development. The quality of my work showcases my passion for crafted brand identities and effective editorial layout designs for print and web. Branding and design intrigues my desire to bring life to information in a creative way – to make it purposeful, interesting, engaging and interactive.

My development as a designer began when I started drawing and sketching as a kid. I was heavily influenced by children’s book illustrations, 90’s cartoons, and Japanese culture. As I grew older, I experimented with different mediums and media. Today, I am inspired by vintage typography and advertising, editorial fashion and photography and minimalistic aesthetics.

I look at design as visual storytelling. I love taking your stories and packaging them for your audience. From managing and organizing the content and art direction to developing a unique online presence. I tell your stories with design and expertise.