CASE STUDY

Pots Café & Bistro

Brand + Logo Design

MENU | BUSINESS CARD | SIGNAGE

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Needs

Pots Café & Bistro is a restaurant brand that showcases a modern cabin aesthetic. The brand was inspired by the amazing cafés and restaurants in the UK. The brand wanted to differentiate itself with a brand inspired by the majestic outdoors of the UK and downtown London city scene.

The need was to create a brand that balances chic and modern aesthetics and a blend of rustic, welcoming, quaint and simplicity of the English countryside. The perfect getaway from the busy, bustling city life.

Solutions

The restaurant itself has a modern look. By combining it with worn, hardwood furniture and dark stone floors, Pots creates a warm cozy cabin feel.

The final logo design has a vintage and modern fusion feel. I kerned the letters and refined details such as the S in Pots to accentuate the curve to that of the spout of a teapot. The menu is bold and graphic. The copy is organized into sections with hand-drawn illustrations on a white background.

 
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