Mister Tequila

CASE STUDY | 2019

  • Branding & Logo Design

  • Business Deliverables

  • Packaging Design

  • Mister Tequila is the Oldest Authentic Tequila Gallery in Puerto Vallarta, Jalisco. We offer a variety of handcrafted tequilas and Mexican crafts. Located in the jungles of Jalisco, distilling authentic tequila and liqueurs in various flavors for every taste is our passion.

    Your Expert Guides to Jalisco Tequila: Serving our Local & Foreign Guests — Majority of our clients are local and foreign tourists visiting Puerto Vallarta. We proudly showcase our distillery as an anticipated stop on city tours. Experienced in presenting for small to mid-size groups in both Spanish and English, our guides love to share our passion in a language everyone can understand — authentic Mexican tequila.

  • I learned of Mister Tequila when I first visited Puerta Vallarta, Mexico in 2018. Their tour and passion for producing tequila left a great impression on me. So when I was looking to practice my skills in developing brands, I knew Mister Tequila would be a fun challenge.

  • With the limited information I could find online, I formed a brand story and marketing angle, as well as the creative direction. I wanted to keep the fun, friendly and approachable feel and mix in a clear, professional and cohesive tone.

    I felt the most impactful aspects of the brand that needed improvement and definition were:

    • Logo Design

    • Visual Identity

    • Color System

    • Graphics

    • Product Design

    I enjoyed the challenge of designing the tequila bottle labels of the various brand flavors of Mister Tequila.