Glückspilz Farmers Market
Brand + Logo Design
GRAPHIC DESIGN | TOTE BAG DESIGN
Glückspilz Farmers Market was re-established in the mid-80's combining several smaller farmers markets along the Main river in Frankfurt, Germany. The market offers the best of German makers and producers - from fresh, local produce, to specialty and crafted goods. Moreover, Glückspilz showcases 100% German-made products to encourage customers to buy local and learn of the great products produced in their own backyard.
Glückspilz wants to modernize their look and appeal to new and current customers but still communicate their professional, experienced and community-centered brand. They are focusing on showcasing an enjoyable and safe experience for locals, families, students, and tourists in a professional and engaging way.
Some farmers market brands go for an urban and organic look. But for the Glückspilz brand, we wanted a more modern aesthetic. Our inspiration included rich images of farmers markets like Glückspilz. We wanted to capture a customer's view and approach of the market and how we can make that experience more personal and enjoyable.
The brand is the professional face of the entire market. It represents the produces and makers of the market. So we focused on a clean and modern look. The brand consists of a blend of crafted and modern fonts, clean and purposeful organizational systems of the content.