Eartheasy
CLIENT | 2017-2019
Eartheasy is a family-owned and operated, carbon-neutral business, committed to bringing you practical products and information for sustainable living. Their wholesale subsidiary, Eartheasy Distribution provides fulfillment, sales and marketing for values-based brands in the Outdoor Market.
-
BALDORIA was initially contracted to work on updating the Blog section of the eartheasy.ca website. The scope consisted of:
Mocking up the website layout and styling.
Transferring blog post content from the old format to the new website.
Searching for, adding and updating content to the blog posts (images, photos).
Laying out and styling blog content in the new blog format.
There were over 500+ blog posts that were updated at the time.
-
Eartheasy advertises several brands on their website. The need was to create ads featuring the products sold on the website.
These brands included:
Abeego
Skoy
Breezecatcher Clothesline
-
For these projects, Eartheasy required web ads of various sizes for several of their brand clients, including: Scrubba, LifeStraw, Drysure, and EcoZoom.
BALDORIA designed web ads with multiple specifications, developing a consistent and cohesive art direction, while staying on-brand, and completing the project in a timely manner. Production of the web ads included several mock-ups versions and revisions for review and approval.
-
BALDORIA was called upon again to update the 2019 Catalog Brochure for Eartheasy. Working with previous designs and files, BALDORIA had to update the content and design with new brands and products working with Eartheasy.
