Once you have established your brand values and professional goals, refined your message and voice, defined your services, products, target market and aesthetic, we can begin designing an identity for your brand as a reference to future business decisions, business materials and marketing strategies.

By initially defining your brand messaging and strategy, the visual elements can then be designed with intention and consistency in reference to the brand. At this stage, I interpret the business and brand strategy and implement it into all the conceivable and appropriate visual aspects of your brand. In order to establish trust with your market and speak to your market, your brand needs to not only offer a unique and proven perspective to their specific need, but also remain congruent in representation and quality. Essentially, I am building a stylized and visualized map of your brand to journey with you as you develop in your agency, business, or profession.

It is incredibly quick how we make snap-decisions by sight alone ⁠— we look for value, relevance, and patterns in everything. Our response to any discrepancies often result in ignorance or indifference, while compatibility and interest fosters positive feedback and engagement. Therefore, it is crucial that your message not only resounds to your audience, but is also a feast for the eyes!

Included in Brand Implementation & What to Expect:

Visual Identity + Branding Guidelines | Art & Creative Direction | Aesthetics & Style | Logo Design | Graphic Design | Editorial Layout Design | Typography| Iconography | Colour Scheme | Business Collateral | Product Packaging