Branding Proposal | 2020
Black Tiger Coffee Co.
Visual Identity & Branding Guidelines
BALDORIA Branding Co.
ABOUT the BRAND
Black Tiger Coffee Co. is all about the coffee experience. All our drinks are made fresh to order using our favorite coffee from local roasters. We opened up our shop in 2017 and have since built an awesome reputation for a relaxed atmosphere, amazing coffee and a fresh food menu. Our goal at Black Tiger Coffee Co. is to satisfy your taste buds with all of our items, and have you leave with a smile, and the urge to return again!
SCOPE and SOLUTION
Black Tiger Coffee Co. is a new and exciting coffee shop in Surrey, BC Canada. The cafe experience they offer easily matches cafes in Vancouver in service and quality. In order to highlight their professional and fresh business, BALDORIA wanted to build a brand that was just as bold and modern. A major change is the logo design. From a generic tiger image, BALDORIA crafted a logo that blend a tiger face with latte art for the tiger’s stripes. As well as establishing brand colours and type treatment, the Black Tiger branding may be just as recognizable as their service.
Branding Guidelines
Overview
Visual Identity
An overview of brand elements developed and designed for Black Tiger Coffee Co. Included: Logo Design, Brand Badges, Colour Palette, Type Treatment, Patterns, Photography/Imagery Mood Board, Business Collateral: Coffee Cups, Business Card, Uniform Shirt, Simple Menu Design and Social Media Profiles.
